FAQ
Questions investors ask.
01What is Wazcher?
Wazcher is a technology company, and Citora is a Wazcher product. Wazcher is taking Citora onchain: we are building the $CIT economy and the community around Citora, so that every action on the platform will settle in one token.
02What is Citora?
Citora is the world’s first closed-loop GEO platform, live at citora.ai. It asks ChatGPT, Claude, Gemini and Perplexity the questions customers ask and shows two things for every answer: whether the brand is mentioned (the answer names it) and whether it is cited (the AI read its website while gathering sources). It then maps which questions are still open, drafts the brand’s AI Profile, tests versions and tracks mention and citation rates daily. Five steps, one platform: index, generate, test, optimise, measure.
03What is GEO, and how is it different from SEO?
GEO, Generative Engine Optimization, is the work of getting a brand mentioned and cited in AI generated answers. On Google you compete for a position in a list. In an AI answer there is no 7th place: if you are not in the paragraph, you do not exist.
| SEO | GEO | |
|---|---|---|
| Where | Google, Bing | ChatGPT, Claude, Gemini, Perplexity |
| What you get | A ranked list of links | One paragraph that recommends |
| Goal | Rank higher | Be mentioned, and be cited |
| Measured by | Position, click-through rate | Mention rate, citation rate, AI search visibility |
04How do ads in ChatGPT work with Citora?
ChatGPT shows ads to its Free and Go users. Citora already knows how AI describes the brand, which questions are blue ocean, and where the brand is mentioned and where it is not. It uses that data to choose which conversations to place ads against and how to position them, places the ads, then measures mention rate, citation rate and ad results in the same loop, so earned and paid visibility are managed together.
05Is $CIT live?
No. $CIT is pre-launch. There is no price, sale or trading today. Network and launch details will be announced later.
06What will $CIT be used for?
Every spend on Citora: GEO plans, search and analysis credits, AI Profile A/B experiments and ChatGPT ad budgets.
07How do I get in touch or invest?
Email service@wazcher.com. Investor materials are shared on request.